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Pepsi Titan Sizzle

2D

Animation

3D

Motion Graphics

Compositing

VFX

2

Pepsi

Titan Sizzle

Executive Creative Direction _ Jeff Beukema
Creative Direction _ Joseph Burrin
Art Direction _ Leeza Pritychenko
Production _ Daan Schraauwers, Enzo Soubra & Davide Garzella
3D _ Tim van der Wiel, Daan Dominic, Luc Nagel & Luka Zabret
2D Animation _ David Schagerstrom, Rob Wienk, Ola Tandstad, Marlies van der Wel & Albert Kosikowski
AI _ Luc Nagel & Alja Kreger
VFX & Compositing _ Ziga Radulj, Voranc Kumar & Andrej Gregori
Editing _ Johan Nel & Christian van den Heuvel
Editing & Sound Design _ Bas Alberts & Niels den Otter
Grade _ Splash Studio & Luke Osborne
Music Track _ Audentity
Consultancy _ Vincent Venema

With this project, we were tasked to create a vibrant and energetic sizzle video for the launch of @Pepsi's new global rebranding, showcasing various design assets and emphasizing the depth and details of their new look.

The video aimed to illustrate how the design would translate into tangible experiences, with a clear storyline connecting different elements. It incorporates realistic environments and settings to convey authenticity and relevance to real-life moments.

By combining live action, stock footage, AI creations, 2D/3D animation, OOH placements, in-store displays, Illustrations, kinetic typography, packaging design, music, and sound effects, we've managed to integrate different elements into one edit. Various touchpoints of the brand have also been addressed, including music, food, refreshment, pop culture, creativity, fandom, and sports.

Overall, the sizzle reel aimed to globally communicate the new branding of Pepsi Titan, encouraging various markets to adopt the visual system consistently and bring fresh energy to consumers.

view next project
3

Recursive

Reflections

2D

Animation

3D

Motion Graphics

Compositing

VFX

2

Pepsi

Titan Sizzle

Executive Creative Direction _ Jeff Beukema
Creative Direction _ Joseph Burrin
Art Direction _ Leeza Pritychenko
Production _ Daan Schraauwers, Enzo Soubra & Davide Garzella
3D _ Tim van der Wiel, Daan Dominic, Luc Nagel & Luka Zabret
2D Animation _ David Schagerstrom, Rob Wienk, Ola Tandstad, Marlies van der Wel & Albert Kosikowski
AI _ Luc Nagel & Alja Kreger
VFX & Compositing _ Ziga Radulj, Voranc Kumar & Andrej Gregori
Editing _ Johan Nel & Christian van den Heuvel
Editing & Sound Design _ Bas Alberts & Niels den Otter
Grade _ Splash Studio & Luke Osborne
Music Track _ Audentity
Consultancy _ Vincent Venema

With this project, we were tasked to create a vibrant and energetic sizzle video for the launch of @Pepsi's new global rebranding, showcasing various design assets and emphasizing the depth and details of their new look.

The video aimed to illustrate how the design would translate into tangible experiences, with a clear storyline connecting different elements. It incorporates realistic environments and settings to convey authenticity and relevance to real-life moments.

By combining live action, stock footage, AI creations, 2D/3D animation, OOH placements, in-store displays, Illustrations, kinetic typography, packaging design, music, and sound effects, we've managed to integrate different elements into one edit. Various touchpoints of the brand have also been addressed, including music, food, refreshment, pop culture, creativity, fandom, and sports.

Overall, the sizzle reel aimed to globally communicate the new branding of Pepsi Titan, encouraging various markets to adopt the visual system consistently and bring fresh energy to consumers.

UNI_VERSE
view next project
3

Recursive

Reflections