Creative Direction _ Jeff Beukema
Production _ Daan Schraauwers & Enzo Soubra
Concept _ Jeff Beukema & Luc Nagel
3D Design & Animation _ Jeff Beukema, Daan Dominic & Luc Nagel
3D Design _ Terence Philippe de Vries & Blaz Miklavcic
Programming _ Nikzad Arabshahi
Set Design _ Rowan Siriram
Audio _ Antfood & Luc Nagel
Together with Foster & Kin, we began crafting a narrative that we could translate into an immersive audiovisual installation. We built a 36 screen tree-shaped construction that tells a story that goes from monoculture (one-dimensional, old world leadership) to biodiversity (a versatile, carefully balanced mix of perspectives).
80% of the installation was custom animation, the other 20% consisted of interviews with Gen-Z’ers and business leaders who shared their views on the topic. Throughout the story we subtly move from a grey, dystopian atmosphere to a more optimistic and colourful world.