Creative Direction _ Jeff Beukema
Production _ Daan Schraauwers
Modelling & Animation _ Luc Nagel
Additional Modelling & Animation _ Videorbit
Augmented Reality _ Isabelle Udo
Red Bull brought 11 bars and clubs from Amsterdam together for the Red Bull Unlocked event in the A’DAM Toren, which took place on the 1st and 2nd of April.
In collaboration @isabelle.udo , we recreated the iconic A’DAM Tower in 3D and implemented it into an Instagram filter to launch the event. The filter would activate when scanning certain QR codes that were marked on pavements throughout the city.