UNI_VERSE STUDIO - Adidas Ultraboost 22
Adidas
Ultraboost 22
Designed with your feet in mind, the ULTRABOOST 22 is here to revolutionize the female fit experience.
Using over 1.2 million foot scans, an all-female design team has created a 360º fit to the female foot. We were tasked with creating the main campaign images and animations for this new running shoe. In this original design by @leeeezaaaaa , the energy flowing through the shoe releases in a shockwave and electrical implosion the same way the shoe boosts its runners with its improved fit. These assets are used in an array of different outputs such as print, online, video and animation.
Thanks again to the @tbwaneboko team for the project.
Adidas
Ultraboost 22
Designed with your feet in mind, the ULTRABOOST 22 is here to revolutionize the female fit experience.
Using over 1.2 million foot scans, an all-female design team has created a 360º fit to the female foot. We were tasked with creating the main campaign images and animations for this new running shoe. In this original design by @leeeezaaaaa , the energy flowing through the shoe releases in a shockwave and electrical implosion the same way the shoe boosts its runners with its improved fit. These assets are used in an array of different outputs such as print, online, video and animation.
Thanks again to the @tbwaneboko team for the project.