Creative Direction _ Jeff Beukema
Production _ Daan Schraauwers
Key Visual _ Leeza Pritychenko
3D Modelling & Animation _ Geert van Hoff
Deconstructed View _ Danny Den Hartog
Using over 1.2 million foot scans, an all-female design team has created a 360º fit to the female foot. We were tasked with creating the main campaign images and animations for this new running shoe. In this original design by @leeeezaaaaa , the energy flowing through the shoe releases in a shockwave and electrical implosion the same way the shoe boosts its runners with its improved fit. These assets are used in an array of different outputs such as print, online, video and animation.
Thanks again to the @tbwaneboko team for the project.