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UNI_VERSE STUDIO - RGBXYZ 2021

1

RGBXYZ

2021

from September 23 to September 26, 2021

The first RGBXYZ exhibition lasted 4 days, with a number of independent artists and interdisciplinary makers that made up a large-scale program with a wide audience reach. 

RGBXYZ is an initiative from UNI_VERSE Studio. With RGBXYZ, UNI_VERSE Studio aims to bring more awareness among brands and agencies to the digital art community, generating more commercial work and opportunities.

RGBXYZ is an amsterdam based digital arts festival focused on providing a platform for groundbreaking contemporary art.  During 4 days a number of independent artists and interdisciplinary makers make up a large-scale program with a wide audience reach. 

This can include art such as animation, projection mapping, augmented reality, virtual reality, AI art and interactive installations by internationally renowned and local digital artists like Isabelle Udo and Nikzad Arabshahi & Heleen Blanken. This exhibition tries to push the boundaries of the interdisciplinary realm of tech art.

Next to the digital art exhibition, we have also built a program around learning and exploring. We curate an immersive, fun and interactive program with the intention to motivate creatively and to satisfy your curiosity. This includes multiple cultural events such as creator talks and workshops for you to try, fail, collaborate, experiment and create with new technology alongside some of the installation artists and more. 

With this project we aim to bring to light some new techniques and discussion topics that could have a long term impact on the creative industry. Whether it is by starting to implement these techniques more proactively, making them more accessible to the general public giving the attention they deserve or inspiring up and coming artists to use these technologies. We also aim to teach them a bit about these techniques and guide them on how to work with them through the  talks and workshops.

This event also helps bring together commercial and artistic creations as a way to make both more accessible to the other. In one way helping the less artistic audience reach interesting, meaningful and touching art while also giving the makers an easier opportunity to make this art a means of living by coming into contact with the commercial world and bringing makers together for potential collaborations.

We have chosen the name of RGBXYZ due to the infinite possibilities that come out of just these 6 letters. RGBXYZ, refers to the colors Red, Green and Blue (RGB) that enable digital image construction and the axes to communicate spatial dimensions (XYZ).

We want to provide a platform for both renowned artists and emerging talent.

The young digital creators are given the opportunity to present their creations to people from the creative industry, commercial and artistic. We also help bring our usual clientele to them which has the potential to allow for the young artists to gain professional experience & jobs through our studio at brands such as adidas, VanMoof and Netflix. In Summary, we intend to help these young digital creators by providing them a community, a platform, and breeding space for collaboration that is more reliable than the very volatile communities online that have gotten a lot of attention recently for example.

The art on display does not always have to be completely crystallized and there is room for experimentation. During the last exhibition, we had a lot of installations (including ours) that were presented for the first time as a way to get a first audience reaction and feedback as well as a way to get people excited for the potential of such creators instead of only paying attention to finished products.

Digital art also lends itself perfectly to interaction. In many of the installations, the participation of the visitor is therefore required. This allows us to maintain a playful character that we think is often missing in art exhibitions.

UNI_VERSE
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2

RGBXYZ

2022

1

RGBXYZ

2021

from September 23 to September 26, 2021

The first RGBXYZ exhibition lasted 4 days, with a number of independent artists and interdisciplinary makers that made up a large-scale program with a wide audience reach. 

UNI_VERSE

Next to the digital art exhibition, we have also built a program around learning and exploring. We curate an immersive, fun and interactive program with the intention to motivate creatively and to satisfy your curiosity. This includes multiple cultural events such as creator talks and workshops for you to try, fail, collaborate, experiment and create with new technology alongside some of the installation artists and more. 

With this project we aim to bring to light some new techniques and discussion topics that could have a long term impact on the creative industry. Whether it is by starting to implement these techniques more proactively, making them more accessible to the general public giving the attention they deserve or inspiring up and coming artists to use these technologies. We also aim to teach them a bit about these techniques and guide them on how to work with them through the  talks and workshops.

UNI_VERSE

This event also helps bring together commercial and artistic creations as a way to make both more accessible to the other. In one way helping the less artistic audience reach interesting, meaningful and touching art while also giving the makers an easier opportunity to make this art a means of living by coming into contact with the commercial world and bringing makers together for potential collaborations.

We have chosen the name of RGBXYZ due to the infinite possibilities that come out of just these 6 letters. RGBXYZ, refers to the colors Red, Green and Blue (RGB) that enable digital image construction and the axes to communicate spatial dimensions (XYZ).

We want to provide a platform for both renowned artists and emerging talent.

The young digital creators are given the opportunity to present their creations to people from the creative industry, commercial and artistic. We also help bring our usual clientele to them which has the potential to allow for the young artists to gain professional experience & jobs through our studio at brands such as adidas, VanMoof and Netflix. In Summary, we intend to help these young digital creators by providing them a community, a platform, and breeding space for collaboration that is more reliable than the very volatile communities online that have gotten a lot of attention recently for example.

The art on display does not always have to be completely crystallized and there is room for experimentation. During the last exhibition, we had a lot of installations (including ours) that were presented for the first time as a way to get a first audience reaction and feedback as well as a way to get people excited for the potential of such creators instead of only paying attention to finished products.

Digital art also lends itself perfectly to interaction. In many of the installations, the participation of the visitor is therefore required. This allows us to maintain a playful character that we think is often missing in art exhibitions.

UNI_VERSE
2

RGBXYZ

2022