Augmented reality will change the way we interact with and experience digital content in a revolutionary way. We did a concept for a recent pitch to showcase how a future fashion lookbook and shopping experience could look like. Made by @jeffbeukema and @terphilippe
“It's hard to stay mad when there's so much beauty in the world. Sometimes, I feel like I'm seeing it all at once, and it's too much - My heart fills up like a balloon that's about to burst. And then I remember to relax, and stop trying to hold on to it. And then it flows through me like rain. And, I can't feel anything but gratitude for every single moment of my stupid little life. You have no idea what I'm talking about, I'm sure. But, don't worry. You will someday.” - Lester Burham, American Beauty, 1999. Experiment by our Houdini artist @blazmiklavcic
Here is a fun experiment done by our junior 3D artist @daan_dominic with morphed rigid objects and attraction physics within Houdini and procedurally shaded using Redshift.